A good small business marketing strategy should be simple and easy to apply putting into consideration the financial implication each will have into your budget

1: The first and most important small business marketing strategy is to identify and satisfy customer needs.

This may seem different from what many people do but do not be one of those many people but it is called solution marketing.

The biggest mistake many people do is to develop a product and then start advertising everywhere without even thinking whether people are in need of such a product or whether it will solve their problem. Well, it may work but most of the times such an approach fails.

2: The second most important small business marketing strategy is Target Marketing.

The reason this is important is that only a proportion of the population is likely to purchase what you are offering.

Take your time to analyze the customers you are currently doing most of your business with. Figure out what is unique about them and why they like doing business with you.

This will help you identify your own niche enabling you to focus on it without wasting much effort and time thereby increasing your productivity.

3: Request referrals from your current customers

Somebody referred to you by an existing customer is more likely to do business with you than a person who does not know you. There are businesses which grow purely by using this small business marketing strategy especially those with big profit margins in their product

The best way to get referrals is to offer a special deal to existing customers way before you offer it to general public. The customers will have a special feeling about it and will 'brag' about it to their friends and the most likely thing that will happen is these friends will get interested in what you are offering.

Another way of doing it is offer incentives to your customers for referrals. You can offer a special discount for every referral a customer brings.

4: Create an identity

This small business marketing strategy aims at building a brand name for your product or business.

Identify and Create several very compelling unique benefits of your product and find a way of insisting these special features every time you talk about the product. With time, people will start relating the special feature with your product thereby creating a brand name.

5: Set a time frame.

All the small business marketing strategies may have a reverse effect if you don't have a small business marketing plan and a time frame for each activity.

Let's say you market your product so well and the next thing you realize is thousands of people in your office requesting for your product. If you won't have built the capacity to produce in thousands, many will go home disappointed or look for an alternative. This is the last thing you would want to happen.

The most advisable thing to do is set an activity and a goal for each month while increasing your capacity with every group of new customers. This allows you a steady growth and a chance to fully satisfy your customers.

6: Set up Joint Promotions with Other Small Businesses

Contact some non-competing small businesses serving customers in your market. Offer to publicize their product to your customers in exchange for their publicizing your services to their customers. This usually produces a large number of sales for a very low cost.

7: Local Small Business marketing

Is there an event coming to your local area, take advantage of this by volunteering to take part in the logistics of the event. Your business can offer to distribute the event materials for free, or even sell their tickets. This could lead to free media publicity on the radio or TV.

8: Small business online marketing

Internet Marketing for Small Business - overview

small business internet marketing is here with us big time. The reason it is popular with small business owners more and more is because of the big impact on results compared to the relatively low costs that are involved. Click the link below for more on small business online marketing.

9: Small business email marketing

Email marketing small business may be classified as part of online marketing. While this is true, I find it important to classify it as a different small business marketing strategy because of two reasons.

  1. You do not need to be an IT techie to do email marketing.
  2. Day by day, small business email marketing is getting to a league of its own with many small businesses registering impressive results using this small business marketing tool.

Click on the link below to read more about small business email marketing.

10: Hiring small business marketing consultants

Although it may sound as a costly endeavor, hiring small business marketing service can do small business marketing magic to your efforts. It allows you to get a third party perspective to your small business marketing strategies. Some of the ideas you will get from these consultants are very unique and priceless.


Affordable Online Marketing provides seo web design services for small businesses and offers free advice on internet marketing.

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